To speak in a more direct way about the new face of Control, we play with the expressions of pleasure and desire that people make, and use it as a way to entertain the public. The idea is to make it clear that true pleasure begins with the choice of products.
So we arrive at the concept:
The new face of pleasure - Living the new is making faces and mouths.
Art Director: Manoel D'Alessio | Copywriter: Marysol Oliveira
Prata no Prêmio Lusófonos na categoria Jovens Criativos (briefing aberto) Edição 2019-20
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Confira os vencedores da 3ª entrega de prêmios 2019-20: https://440d18f0-f784-4d72-be2b-8d4357cac0ec.filesusr.com/ugd/f15fb0_03b52b5b5d8748a3b3b50638081e0e8f.pdf
